Martechvibe presents The State of Martech 2026, a comprehensive study capturing how marketing leaders are recalibrating strategy, technology, and talent in an era defined by accountability, AI, and measurable impact.

The survey has been answered by 231 respondents, comprising job titles like vice presidents, directors and heads of digital marketing, ecommerce, martech strategy, and marketing analytics.

Inside the report, you’ll discover:

• Why 74% of leaders now rank Campaign ROI as the most critical KPI.
• Where martech value leaks, with 40% citing low ROI as a top challenge.
• Growing integration gap, with only 28% very satisfied with their stack.

This is an editorially-driven initiative by Martechvibe, a global media platform that closely examines the Martech world for meaningful stories and analysis.