Martechvibe presents The State of AI in Customer Engagement report by Moengage, a study examining how brands across the Middle East are moving beyond AI experimentation towards scalable, AI-native customer engagement.

Based on responses from 500 senior marketing and customer engagement leaders, the report uncovers the growing gap between AI investment and real-world execution. 

Inside the report, you’ll discover why:

• Only 31% of of UAE & KSA brands fully integrate AI for customer engagement; the rest are just experimental.
• 50% of CMOs find it difficult to track AI-driven ROI across their fragmented tool stack.
• 53% of brands across all sectors currently deploy AI as a standalone ‘bolt-on’ tool.
• 83% of MEA brands can’t deliver the same real-time offer across all touchpoints.
  
  

This report offers research-backed insights into the future of AI-powered customer engagement in the Middle East.