Martechvibe and Braze partnered to survey over 220 senior marketing and CX leaders, distilling how top brands in the UAE, KSA, and Egypt are leveraging AI to craft experiences that are more personalised, real-time, and emotionally intelligent.

Inside the report, you’ll find:

• Why 100% of surveyed businesses prefer off-the-shelf AI to custom builds.
• The shift to Conversational AI 2.0, where systems sense and reason, not just automate.
• The critical challenges: why 30% of respondents feel AI still misses nuanced customer intent.

Move beyond simple automation and learn the strategic blueprint for turning your customer service from a cost center into a growth engine.