In this report, Martechvibe, in partnership with Epsilon, explores marketers’ changing attitudes and approaches towards first party data. It delves into the challenges and solutions to getting the most valuable insights, and how leaders are re-aligning processes to offer customers added privacy.

Through the report, readers will get an understanding of the data maturity in the UAE, how technology plays a role in integrating intelligence towards campaign efforts, and approaches towards future trends.

This report is based on a survey with 100+ marketing specialists working across retention, digital channels, loyalty, etc., and interviews with marketing leaders across the UAE from retail, financial, hospitality and healthcare industries. It aims to provide insights into how marketers in the region are leveraging first party data in response to the changing privacy landscape.