The aftermath of the pandemic has got marketers frantically addressing customer demands and relooking at business values. As the landscape continues to change, content marketing strategies too are undergoing a rehaul. According to research by Content Marketing Institute, 46% of businesses reported they want to increase their content creation spending in 2022.

While customer-centric strategies dominate the industry, how does content drive customer experience and improve the brand-customer relationship?

Emerging formats and channels, like virtual and augmented reality, promise to create pathways for these immersive experiences. This elevates the level of involvement of the consumer and, consequently, the impact of the messaging. So what’s holding you back when building content that creates impact?

The 2022 Content Strategy Report, commissioned by Horizontal and Sitecore in partnership with martechvibe, offers a pulse check on the challenges of content marketers in the Middle East. It looks at technology solutions for content creation and asset management.

In this report, marketers can identify common challenges in the industry, and how to overcome them to deliver next-level CX.

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