How are Middle Eastern brands looking to leverage data and technology to scale campaigns and fuel their customer strategies?

Currently, brand leaders aren’t simply looking at understanding what the customer wants, but the ability to know what’s next. Despite a strong attitude that personalisation is essential for companies to remain competitive, most have only scratched the surface in integrating data intelligence into their personalisation strategy.

This report delves into the challenges and opportunities for ME brands, and offers industry insights on how business leaders are moving ahead with data.