State of Customer Service in The Middle East Report
About the report
How are Middle Eastern brands reimagining the customer service function? The ambition of customer service is no more to simply find a resolution in the case of poor experiences. The new role of customer service within the enterprise needs new tools and a fresh approach. This report tracks this shift from being reactive to being proactive.
Read the report to get an understanding of how service organisations are adopting a strategic approach when implementing technology, with a sharp focus on a value-driven function.