2021 was a year that picked up where the last one left off, most marketers have the right technology and marketing infrastructure is slowly coming in place to grow business.

This year, businesses reevaluated their go-to-market strategies and redefined their processes for connecting and engaging with prospects. As the customer experience was thrown into the spotlight more than ever before, businesses came up with ways to generate leads and discover new sources for driving demand.

Unlike last year, when we witnessed cancelled tradeshows and conferences due to the pandemic, and nearly all marketing programs went fully digital, in 2021, although the first part of the year was dominatedby digital channels, there was a restart of in-person events.